The Count Down is on!  And no it’s not the count down for the NBA Season or even Christmas.  It’s the countdown to Black Friday.  I’m sure you have already seen the news articles and reports talking about stores opening earlier than ever but what does this mean for you?  It means there is a very important change in consumer buying behavior that is about to happen.  Customers go from being shoppers to buyers and competition for their attention will be greater than ever.  That means that now is the time to start planning how you will get your message to your potential customers.  Just being open is not enough.  You still have time to put together a plan but don’t blink because it will be here before you know it.  Get started today.

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