Please join us in welcoming our newest teammate Randy Langley!
Trost Marketing hires Randy Langley as Marketing & Promotions Strategist
Trost Marketing & Consulting Group LLC is pleased to announce it’s recent hire of Randy Langley, who will join the Trost Marketing team as Marketing & Promotions Strategist at their Tulsa, OK facility. Within this rol,e Randy will work directly with businesses to help them grow their brand and attract new customers with strategically selected promotional products and printing services.
Randy comes to Trost Marketing with 24+ years of experience in the printing and promotional marketing field. He has served as past president of the American Marketing Association Tulsa Chapter and has a degree in marketing from Vanguard University of Southern California. Randy is an active member in his community and currently serves on the board for the Home Builders Association of Tulsa, is president of the HBA Associates Council, serves as a board member of the Tulsa Apartment Association, and was recently recognized as the 2018 Bixby Chamber Volunteer of the Year. His extensive marketing background and previous job history in printing and promotional items have helped him to make an easy transition to his current position with Trost Marketing.
“Randy brings a wealth of expertise to our team,” said Evan Uyetake, president of Trost Marketing. “His knowledge of the industry and personal touch are a perfect fit for our culture at Trost Marketing. Our company focus is to provide marketing solutions that fuel growth and adding Randy to our team is another calculated step for Trost Marketing to be the leader in ‘turn-key’ marketing solutions. Please join me in welcoming Randy to the TM team!”
Press Release New Hire Randy Langley
2018 is an Olympic year and that coinciding with the launch of Viasat 2 is very appropriate. Both events are a celebration. One is of athleticism and the other is a giant leap in technology. The athletes in the Olympics have been training their whole lives for this moment, a moment that can potentially change their lives. You as a Viasat dealer have also gone through a similar training. Maybe not as intense or strenuous but I would propose that the moment is the same. You have the potential and the expertise to propel yourself and your business to the highest level. It all comes down to this moment and it’s now up to you to control your destiny. So now what?
People have been waiting for over 6 years for technology like this, how do you make the most out it? I would propose if you just keep doing what you are currently doing, you will not see as much as the potential growth as you could. It’s like Olympic athletes that competes but doesn’t push themselves to be the best, they may have made it to the Olympics but they didn’t get a medal. They are just there for the experience. The medalists are the ones that push themselves outside of their comfort zone. They work to progress the sport and are specialists in the fundamentals as well as creating new things that few people can do.
So which Olympian will you choose to be? Will you be a potential medalist or just one who is there for the experience? If you want to be one that strives to be the best, then you need to be ready to do what it takes to be the best. For you that may mean hiring another installer, increasing your marketing efforts, working longer hours, or buying better equipment so you can get jobs done faster. That’s a great start. But for Viasat dealers it doesn’t end after the first few weeks of the new service. You need to stay relevant in your market after the big push. That’s where marketing comes into play. Continue to build on the marketing you have in place and add on to what you are currently doing. Always be testing and evaluating what you are doing so you can make sure your message is in front of the right people. Don’t let your increases in marketing mirror the Olympic cycle. Leverage Viasat 2 to propel you to the next level in your business.
Typically brands stay the same and don’t change but in the satellite industry it seems to happen pretty often. From minor tweaks to a logo to full on rebranding of the entire company, we have seen a brands become more fluid overtime. In most cases, the changes have always been for the better. A sleeker look, more vibrant colors to better express the brands personality and voice, or a whole new name. Combine all of these evolutions of the brand and you begin to see the challenge. What do you do with all of the outdated stuff?
I have found that large corporations with corporate locations have the ability to mandate the brand refresh and bring their stores to compliance quickly but authorized dealer networks and franchises tend to lag behind in this area. As a result you start to see an eclectic collection of brand logos on the apparel they wear and in the stores they own. Banners from five years ago are still on display with old logos, technicians are in the market with their favorite shirt from 4 years ago, wrapped trucks, store signage all from some earlier iteration of the brand or logo.
To them, it’s their rite of passage. It shows how long they have been in the business and they have some sense of pride tied to it. And that’s the dilemma. How can you expect your franchisees or dealer to keep up with your brands evolution when they’ve bought and paid for all of your previous items? For the most part they will refresh about 80% of the things they have, but every change leaves behind more relics.
The good news is that brands consider this. They weight the costs and benefits. They accept that the changes won’t be immediate and in some cases will never change. But here lies the opportunity for the authorized dealers and franchisees. The new brand has budgeted for this. This is the best time to make a marketing push because they want you to get rid of your old stuff. The incentives will be higher and they are in a position to work with you if you show the initiative to embrace the change.
Embracing change is against most people mindset. They like what they have, they are comfortable, and they don’t think it’s worth changing. What they miss is that without the change. You become outdated even faster. Those who refuse to change will soon find themselves fully equipped to live in a world that no longer exists. Resist the urge to hang on to the old business and push forward into the new change. It’ll probably change again, but you’ll be better positioned to change with it.
Franchises of all sizes are successful because of their ability to build on proven systems and brand recognition to help entrepreneurs accelerate their path to success. To achieve this success, the franchise community works together with other franchisees and suppliers to provide the best tools and resources for their businesses.
Recently, Evan Uyetake, president of Trost Marketing, was invited to participate in a franchise marketing panel for the International Franchise Association’s Franchise Business Network as the only supplier partner. The panel also consisted of top-level marketing directors from companies like Express Personnel, Mazzio’s, and Just Between Friends franchise. “Participating in a panel like this is a huge honor. The franchises represented here bring a wealth of marketing knowledge and expertise. I am excited to be able to represent the importance of a vendor relationship with franchisees/franchisors and how aligning with the right partners will help accelerate your businesses growth,” said Uyetake.
The panel was presented in an open conversation “View” type forum with each representative presenting their thoughts and expertise related to the questions presented. Topics discussed ranged from challenges brands face when allowing franchisees to inject their own local flare to their businesses while still aligning with the franchisor brand to the struggles of getting a franchisor to engage in marketing. The successful franchisees understand the marketing is essential to their success while others believe the marketing is the role of the franchisor. The group discussed ways they provide marketing support to their franchisees and best practices. To learn more about the event check out the article in the Tulsa World.
Branding is your company’s way to show how you define and differentiate yourself from the competition. It’s what you think of when you see a logo, it’s how the mention of a company name makes you feel, and it’s the identity of your company. Companies spend millions of dollars creating and developing their brand and branding strategy to cultivate your impression of them. Small businesses don’t have the luxury of huge market budgets to create and tell their brand story, so they have to be smarter when presenting their brand. If they want to be the best, they have to look the best and create marketing materials that communicate why you should choose them over the competition.
When you host the premier high school lacrosse players across the country and you want your event to look professional, you need strategically branded marketing materials to show your participants that your event is the premier event in the country. That’s why the Chicago Lacrosse Cup chose Trost Marketing to help them take their brand to the next level. With the help of Trost’s design team, they were able to create branded event items for their upcoming 2017 tournament to professionally showcase their brand and tournament.
“Thanks to the team at Trost Marketing, I know that my brand and tournament will look better than ever! I am excited to create more for future tournaments as we continue to grow and attract the best players and teams from across the country”
-Chicago Lacrosse Cup
When marketing, make sure that your brand is professionally presented every time. Everything that you put out to potential customers is shaping their impression of your brand. From the direct mail, you send out to the signage in your store. Your customers are watching. What kind of message are you presenting?
Do you know where your potential customers are? Do you know how to reach them? Tarantino Properties based in Houston, TX is a full-service real estate management company that knew the best place to find their potential customers was at other apartment complexes. Their properties have more exemplary amenities and customer services than the surrounding complexes and they wanted to tell those potential customers all of the benefits that their locations have to offer. When it came to reaching those specific people they needed a targeted marketing tactic that could get into the hands of their customers and into their homes.
Going door-to-door is one way to deliver your message but in this case, that was not an option. Not all businesses are comfortable with that kind of presentation and in most cases, homeowners are hesitant to talk to someone who comes to their door. Tarantino needed a personal way to reach these specific customers, that’s why they chose direct mail. According to the 2016 DMA Statistical Fact Book, 61.7% of households find direct mail postcards useful or interesting. Because direct mail is a personal and tangible it is consistently one of the preferred tactics to contact consumers.
“Our direct mail campaigns with Trost Marketing have allowed us to reach our potential customers with exciting offers and show them all of the benefits of living at a Tarantino property. We were able to target all of the residents at surrounding communities to keep our campaigns simple and cost-effective.” Telisia Amaning, CPM
If you are looking for a simple and effective way to reach your potential customers, then look no further than Direct Mail. It’s targeted, scalable, and is delivered into the hands of your potential customers. Now that’s powerful!
Powerful marketing solutions start with customers that need help sharing their message. Too often businesses are overwhelmed and don’t know where to start when it comes to marketing. This results in them having to deal with multiple companies and contacts to get each marketing tactic produced. They are less efficient with their time and as a result, the marketing suffers. Over time companies can lose their branding consistently and the advertising suffers.
MosquitoNet, a new pest control company was facing those very same problems. Greg Gangas, the company’s founder knew that marketing was the key to his businesses growth but was overwhelmed by the task of creating all of the marketing materials he needed to promote his new business. Then, he found Tulsa-based, Trost Marketing. Once Greg realized the range of marketing tools and services he could utilize from Trost Marketing, he jumped in with both feet. He quickly was able to design and print his business cards, door hangers, yard signs, direct mail, promotional items and branded apparel with ease. As he is ready to add on additional marketing tactics he knows Trost Marketing is just a phone call away.
“Having the ability to quickly produce marketing tactics has taken the stress out of my marketing. I know that my company will be presented professionally on high-quality materials every time.” – Greg Gangas
MosquitoNet was able to use the turnkey design services with the wide range of marketing solutions that Trost Marketing provides to save time and money. Trost Marketing services clients all across the country. From small businesses to large corporations, we have the capabilities and expertise to help your business get more leads. If you find yourself overwhelmed with your next marketing project call the marketing professionals at Trost Marketing to help you simplify your marketing process.
Do you feel like it’s difficult to find customers every month?
If you don’t know where to look it can be frustrating to see other companies be successful while yours has to struggle for every sale you make. The reality is that people are buying what you sell. The challenge is finding them and staying in front of them.
Do You Want Everyone?
When marketing it is easy to get trapped thinking you have to get as much marketing out there as possible and that everyone is a potential customer. I would challenge you to ask yourself, “Do I want every potential customer?” Think about the customers you meet at a fair or home & garden show. Do you want to sell to all of them? Do you think they will pay their bills and stay active or potentially churn out? Better yet, is Exede a fit for them? Instead, identify whom you want to buy from you and find ways to start a conversation with them.
Exede has even identified your potential customers. They are characterized by personas based on the customers that have already bought Exede. They range by income, stage of life, education and age but they paint a picture of what the typical Exede customer looks like. Once you understand who they are you can identify how to reach them. If they are older grand parents you won’t effectively reach them with online marketing as much as you will with direct mail. If they are younger professionals you can use things like blogs, social media and online review sites to reach them. Knowing who they are is just as important as knowing where they are. Knowing their habits and mindset you can craft the right message or presentation to them. Imagine talking to someone that you just found out has a lot in common with you. You now have a connection and that connection leads to trust.
It’s your job to choose the marketing and message that will create opportunities with the kinds of customers that you want. Marketing is not about being everywhere. It’s about being where your customers are. Once you take that approach to marketing, it will make your marketing selection process much easier.
If you don’t sell Exede Satellite Internet you still need to know who your customers are. Start asking your customers questions about how they found you and try and learn as much about them as you can. From there create your own customer personas and then use that as a guideline for future marketing campaigns.
Do you know Exede’s Customer Base Personas? If you would like to learn more about how to better target your customers then email us at firstname.lastname@example.org and request a marketing consultation from Trost Marketing.
Fall is here and as the temperatures start to cool down businesses start to think about close out budgets, end year trade shows and the holidays. When it comes to promoting your business, the things you know limit your options. If you don’t know what is new or what options you have available to you, you will not be able to promote yourself with a stand out tactic.
Millions of Options, So Little Time
The promotional items industry is notorious for having millions of options but if you don’t know what you want it can be overwhelming. Think about the last time you went to a trade show or the last time you sent a gift to a customer. Was their response filled with excitement or did you have the feeling that they were going to throw away whatever you gave them. Your goal should be to identify things that align with your brand and are something that your customer will keep and use.
Ideas With Cool Factor
Trost Marketing has the unique advantage to see what companies are doing across multiple industries to promote themselves. Technology is definitely a popular choice. One of the newer products is the AuraBox by Divoom. It’s a LED Bluetooth Smart Speaker. It’s a Lamp, Digital Palette, Thermometer, Alarm Clock, all in one. It even works as a speaker phone. It’s so cool we had to get our hands on one. After playing with it, I am confident that it will be a popular gift option this year. To see it in action check out their video (https://www.youtube.com/watch?v=uvtuwMcroLo). Best of all we can personalize it with your logo and your customers can draw their one logo with the interactive phone app.
If you would like to get pricing for this innovative new product contact on of our promotional marketing specialists today!
“You can’t always be the best looking, but you can be the best dressed.”
A great friend of mine said “You can’t always be the best looking in the room, but you can be the best dressed”. I always chuckle when I hear him say that because he’s always clean cut and professional and says it with a big smile. He understands what it means to market himself. He focuses on being approachable and wants people to talk to him. That’s why he makes sure that he’s always wearing apparel that is branded with his logo. There is no mistaking what he does. In his case he is a roofer. Not a roofer, THE ROOFER. The one you know will make sure your house is protected from the elements.
Now look at your sales team. Do potential customers know what you sell based on what they are wearing? Are their shirts old and worn? Are the logos on the shirt outdated? Would you buy from them? If you are going to be THE COMPANY you need to look the part. Some say “Dress for Success”, I say “Dress for Sales”. Don’t settle for mediocrity. Strive for excellence and it starts with how you look.
Think about what it says to your customer. If you are well dressed and professional they will perceive that your company is as well and will be more likely to buy from you.
At Trost Marketing we have a wide selection of apparel that you can choose from to get you on your path to professionalism. Brands like Nike, Ogio, Cutter & Buck, Callaway, Carhartt, Dickies, The North Face, Eddie Bauer, Under Armor, Adidas, American Apparel, Columbia, and more! Combine that with high quality screen printing and embroidery and you have a full service branded apparel resource at your finger tips. Get a more professional looking team with Trost Marketing!