When you think about marketing these days you think about getting a number of impressions. According to Investopedia impressions are “a metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page.” “impressions are not a measure of whether an advertisement has been clicked on but how many times it was displayed or had potential “eyeballs” on it…”
Marketing managers spend countless dollars just to get a potential customer’s attention or even a glance at their ad. When you think of what goes into getting that fractional moment of attention you may ask yourself, what if I had their attention for longer or even a way to stay in front of them. Is it possible to get the equivalent of 500 or more impressions on a single marketing piece? According to an ASI Global Survey, Outerwear averages 6,100 impressions and it has tremendous staying power. Other promotional items also have a high impression high longevity value. Here are the top 5 promotional products with staying power by month’s kept by a customer:
- Outerwear 16 months
- Umbrellas 14 months
- T-shirts 14 months
- USB Drives 13 months
- Desk Accessories 13 months
When you think about making an impression on potential customers consider more than just clicks and impressions. Think about who you want to be in front of them and how long you want to be in front of them. If you are trying to target a specific kind of customer, consider giving out higher-end promotional items to your existing customers. Based on the statistics above, they will keep it for a long time and your branding will be in front of all other kinds of people just like them. Going back to the digital world, you want to create a target audience based on your current customers for future marketing campaigns. Why not do this in the real world too? Give your ideal customers a high impression and long-lasting promotional items and they will personally represent your brand to all of their friends who are just like them. When they are asked where they got that cool jacket or umbrella, they will point them directly to you. It’s one of the best kinds of referrals and it builds customer loyalty.
Have you considered this as a marketing strategy for your business? If you see the potential in promotional products with staying power let’s connect. Trost Marketing can help you create some of the highest impression and longest-lasting marketing campaigns for your company and we can even help you with a company store.
A recent study showed that in total, 53% have a more favorable opinion of an advertiser if the promotional product is made in the USA. Often marketing managers look for the lowest price for an item when they start but there are often other factors that additionally play into making the final selection like turnaround time, quantity availability, and quality. American-made products often cost more than mass-produced items overseas but may have quicker turnaround times and more readily available inventories. This makes them a great option for shorter deadline projects and anything during the Chinese New Year.
How often do you think about your customer’s perception of your business when selecting products? Think about your target audience or ideal customer when making these decisions. A product that is cheaper and saves you some money may not achieve the same impact on your potential customer. So, consider this when making your next marketing decision. It could be the difference between you getting new business or a customer using your competitor.
Not sure where to find promotional products made in the USA? Savvy marketing companies like Trost Marketing know how to find products made in the USA and can guide you to the right items that will connect with your potential customers. Get started today!
Company Store Apparel and Hats by Trost Marketing
The larger your company grows the greater your need becomes to have an easy and reliable way to get branded apparel and promotional products to your employees and sales team. Branding on apparel and at events can speak volumes to potential customers. In fact, according to the Advertising Specialty Institute, 85% of worldwide consumers remember the advertiser that gave them a shirt or hat. That kind of brand recall is incredible when you consider the number of brands that you are subjected to every day and even more so at a trade show. Beyond marketing, branded apparel is a fantastic tool for creating and cultivating corporate culture. According to the Fully Promote Franchise, 59% of employees who receive promotional products that reflect the branding and messages of their employer have a more favorable impression of their workplace when they are given an item. As you can see, you need your brand on your customer’s and employee’s apparel.
Your brand deserves to stand out but often the person in charge of procuring your companies branding is over-worked and under-resourced to meet the needs of your sales team and employees. Often times the result is sporadic purchases of apparel, lost embroidery files, and logo inconsistencies. But there is a better way. Imagine a single source for all of your branded apparel and professionally curated promotional items. A place where you can send your employees to order items on their own with limited to no interaction with your marketing manager and the peace of mind to know your brand will look consistently professional.
That’s the power of a company store. It’s more affordable thank you think, and it will make a huge impact on your employee’s and customer’s perception of your brand. Stores can be temporary or 24/7 and a marketing specialist will work with you to find the right items to populate your store. Want to learn more about Trost Marketing Company Stores? Let’s talk!