The larger your company grows the greater your need becomes to have an easy and reliable way to get branded apparel and promotional products to your employees and sales team. Branding on apparel and at events can speak volumes to potential customers. In fact, according to the Advertising Specialty Institute, 85% of worldwide consumers remember the advertiser that gave them a shirt or hat. That kind of brand recall is incredible when you consider the number of brands that you are subjected to every day and even more so at a trade show. Beyond marketing, branded apparel is a fantastic tool for creating and cultivating corporate culture. According to the Fully Promote Franchise, 59% of employees who receive promotional products that reflect the branding and messages of their employer have a more favorable impression of their workplace when they are given an item. As you can see, you need your brand on your customer’s and employee’s apparel.
Your brand deserves to stand out but often the person in charge of procuring your companies branding is over-worked and under-resourced to meet the needs of your sales team and employees. Often times the result is sporadic purchases of apparel, lost embroidery files, and logo inconsistencies. But there is a better way. Imagine a single source for all of your branded apparel and professionally curated promotional items. A place where you can send your employees to order items on their own with limited to no interaction with your marketing manager and the peace of mind to know your brand will look consistently professional.
That’s the power of a company store. It’s more affordable thank you think, and it will make a huge impact on your employee’s and customer’s perception of your brand. Stores can be temporary or 24/7 and a marketing specialist will work with you to find the right items to populate your store. Want to learn more about Trost Marketing Company Stores? Let’s talk!