Does My Company Need A Company Store?

Apparel Hats

Company Store Apparel and Hats by Trost Marketing

The larger your company grows the greater your need becomes to have an easy and reliable way to get branded apparel and promotional products to your employees and sales team.  Branding on apparel and at events can speak volumes to potential customers.  In fact, according to the Advertising Specialty Institute, 85% of worldwide consumers remember the advertiser that gave them a shirt or hat.  That kind of brand recall is incredible when you consider the number of brands that you are subjected to every day and even more so at a trade show.  Beyond marketing, branded apparel is a fantastic tool for creating and cultivating corporate culture.  According to the Fully Promote Franchise, 59% of employees who receive promotional products that reflect the branding and messages of their employer have a more favorable impression of their workplace when they are given an item.  As you can see, you need your brand on your customer’s and employee’s apparel.

Your brand deserves to stand out but often the person in charge of procuring your companies branding is over-worked and under-resourced to meet the needs of your sales team and employees.  Often times the result is sporadic purchases of apparel, lost embroidery files, and logo inconsistencies.  But there is a better way.  Imagine a single source for all of your branded apparel and professionally curated promotional items.  A place where you can send your employees to order items on their own with limited to no interaction with your marketing manager and the peace of mind to know your brand will look consistently professional.

That’s the power of a company store.  It’s more affordable thank you think, and it will make a huge impact on your employee’s and customer’s perception of your brand. Stores can be temporary or 24/7 and a marketing specialist will work with you to find the right items to populate your store.  Want to learn more about Trost Marketing Company Stores?  Let’s talk!

Do I need a Promotional Consultant?

Do I need a Promotional Consultant?

In business, especially during a difficult economy, it is critical that a marketing budget is spent wisely. In order to get the highest return on your investment you must know your end user and target audience. Promotional products and logo apparel are a proven effective method to advertise and promote your company and that will ensure brand recognition. Promotional products, when used correctly, provide longevity that your brand will be seen time and time again.

Working with an experienced promotional products professional provides access to resources that will guide you through the process to assist in designing a promotion program. A promotional consultant will work with you to find the right items that are within your budget, meet your needs, target your end user and effectively promote your company. Only a promotions professional can assist you in avoiding artwork mistakes, preventing unexpected costs, and will save you money. A qualified consultant will work with you individually to assess your needs, provide service, suggestions, and ideas and will become part of your creative team.

According to a recent PPAI study, logo apparel is one of the most effective methods of promotional as your logo is presented as a “mobile” billboard. By presenting your employees or customers with quality apparel, you ensure your logo will be seen time and again. In that study, 75% of people could recall the advertiser’s name on a promotional product that was received in the last year. Brand recognition is crucial to ensure your company stays ahead of the game and is forefront in someone’s mind when they require your goods and services. Promotional products and logo apparel are a powerful marketing platform. They are the only proven effective marketing method that can motivate your employees, create safety recognition and awareness, advertise new goods or services, create brand awareness, notify of name change, start a conversation and develop tradeshow traffic.

Promotional consultants are your link to millions of promotional tools while providing you with the expertise needed to select the ones that are best for your company and brand.  Find the right consultant and you will propel your brand to the next level.