Do I need a Promotional Consultant?

Do I need a Promotional Consultant?

In business, especially during a difficult economy, it is critical that a marketing budget is spent wisely. In order to get the highest return on your investment you must know your end user and target audience. Promotional products and logo apparel are a proven effective method to advertise and promote your company and that will ensure brand recognition. Promotional products, when used correctly, provide longevity that your brand will be seen time and time again.

Working with an experienced promotional products professional provides access to resources that will guide you through the process to assist in designing a promotion program. A promotional consultant will work with you to find the right items that are within your budget, meet your needs, target your end user and effectively promote your company. Only a promotions professional can assist you in avoiding artwork mistakes, preventing unexpected costs, and will save you money. A qualified consultant will work with you individually to assess your needs, provide service, suggestions, and ideas and will become part of your creative team.

According to a recent PPAI study, logo apparel is one of the most effective methods of promotional as your logo is presented as a “mobile” billboard. By presenting your employees or customers with quality apparel, you ensure your logo will be seen time and again. In that study, 75% of people could recall the advertiser’s name on a promotional product that was received in the last year. Brand recognition is crucial to ensure your company stays ahead of the game and is forefront in someone’s mind when they require your goods and services. Promotional products and logo apparel are a powerful marketing platform. They are the only proven effective marketing method that can motivate your employees, create safety recognition and awareness, advertise new goods or services, create brand awareness, notify of name change, start a conversation and develop tradeshow traffic.

Promotional consultants are your link to millions of promotional tools while providing you with the expertise needed to select the ones that are best for your company and brand.  Find the right consultant and you will propel your brand to the next level.

Different by Design…

Quality matters when you only have seconds to get your customers attention. Think about it. Your customers are bombarded every single day with thousands of messages per day. It’s everywhere they look so naturally their brain develops ways to tune it out the clutter. Your job is to find a way to stand out, grab their attention and get them to respond. Your headline makes of 90% of your marketing budget. A bad start can kill the rest of your message no matter how powerful it is. Simply put if your headline isn’t good, your customer won’t read the rest. Trost Marketing believes in Powerful Marketing. It starts with the headlines and carries all the way through our design. We carefully look at each piece we create to make sure it is compelling and well designed. Our goal is to represent your business professionally through the design. Pay attention next time you look at an ad of any kind. What does their design tell you about them? Would you buy from them? Make sure your next ad is designed to be powerful.