The Trost Marketing Team Just Got Bigger!

Please join us in welcoming our newest teammate Randy Langley!

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Trost Marketing hires Randy Langley as Marketing & Promotions Strategist

Trost Marketing & Consulting Group LLC is pleased to announce it’s recent hire of Randy Langley, who will join the Trost Marketing team as Marketing & Promotions Strategist at their Tulsa, OK facility. Within this rol,e Randy will work directly with businesses to help them grow their brand and attract new customers with strategically selected promotional products and printing services.

Randy comes to Trost Marketing with 24+ years of experience in the printing and promotional marketing field. He has served as past president of the American Marketing Association Tulsa Chapter and has a degree in marketing from Vanguard University of Southern California. Randy is an active member in his community and currently serves on the board for the Home Builders Association of Tulsa, is president of the HBA Associates Council, serves as a board member of the Tulsa Apartment Association, and was recently recognized as the 2018 Bixby Chamber Volunteer of the Year. His extensive marketing background and previous job history in printing and promotional items have helped him to make an easy transition to his current position with Trost Marketing.

“Randy brings a wealth of expertise to our team,” said Evan Uyetake, president of Trost Marketing. “His knowledge of the industry and personal touch are a perfect fit for our culture at Trost Marketing. Our company focus is to provide marketing solutions that fuel growth and adding Randy to our team is another calculated step for Trost Marketing to be the leader in ‘turn-key’ marketing solutions. Please join me in welcoming Randy to the TM team!”

Press Release New Hire Randy Langley

Consistent Marketing

Skier2018 is an Olympic year and that coinciding with the launch of Viasat 2 is very appropriate. Both events are a celebration. One is of athleticism and the other is a giant leap in technology. The athletes in the Olympics have been training their whole lives for this moment, a moment that can potentially change their lives. You as a Viasat dealer have also gone through a similar training. Maybe not as intense or strenuous but I would propose that the moment is the same. You have the potential and the expertise to propel yourself and your business to the highest level. It all comes down to this moment and it’s now up to you to control your destiny. So now what?

People have been waiting for over 6 years for technology like this, how do you make the most out it? I would propose if you just keep doing what you are currently doing, you will not see as much as the potential growth as you could. It’s like Olympic athletes that competes but doesn’t push themselves to be the best, they may have made it to the Olympics but they didn’t get a medal. They are just there for the experience. The medalists are the ones that push themselves outside of their comfort zone. They work to progress the sport and are specialists in the fundamentals as well as creating new things that few people can do.

So which Olympian will you choose to be? Will you be a potential medalist or just one who is there for the experience? If you want to be one that strives to be the best, then you need to be ready to do what it takes to be the best. For you that may mean hiring another installer, increasing your marketing efforts, working longer hours, or buying better equipment so you can get jobs done faster. That’s a great start. But for Viasat dealers it doesn’t end after the first few weeks of the new service. You need to stay relevant in your market after the big push. That’s where marketing comes into play. Continue to build on the marketing you have in place and add on to what you are currently doing. Always be testing and evaluating what you are doing so you can make sure your message is in front of the right people. Don’t let your increases in marketing mirror the Olympic cycle. Leverage Viasat 2 to propel you to the next level in your business.

Helping Franchises Grow!

Franchises of all sizes are successful because of their ability to build on proven systems and brand recognition to help entrepreneurs accelerate their path to success. To achieve this success, the franchise community works together with other franchisees and suppliers to provide the best tools and resources for their businesses.

Recently, Evan Uyetake, president of Trost Marketing, was invited to participate in a franchise marketing panel for the International Franchise Association’s Franchise Business Network as the only supplier partner. The panel also consisted of top-level marketing directors from companies like Express Personnel, Mazzio’s, and Just Between Friends franchise.   “Participating in a panel like this is a huge honor. The franchises represented here bring a wealth of marketing knowledge and expertise. I am excited to be able to represent the importance of a vendor relationship with franchisees/franchisors and how aligning with the right partners will help accelerate your businesses growth,” said Uyetake.

Trost IFAThe panel was presented in an open conversation “View” type forum with each representative presenting their thoughts and expertise related to the questions presented. Topics discussed ranged from challenges brands face when allowing franchisees to inject their own local flare to their businesses while still aligning with the franchisor brand to the struggles of getting a franchisor to engage in marketing. The successful franchisees understand the marketing is essential to their success while others believe the marketing is the role of the franchisor. The group discussed ways they provide marketing support to their franchisees and best practices. To learn more about the event check out the article in the Tulsa World.

(http://www.tulsaworld.com/business/employment/franchising-group-meets-in-tulsa-aiming-to-grow-stronger-together/article_2413b1ad-b6c8-5b9a-94d3-7da3d7687b41.html)

Take Your Brand To The Next Level

Trost-Chicago-LacrosseBranding is your company’s way to show how you define and differentiate yourself from the competition. It’s what you think of when you see a logo, it’s how the mention of a company name makes you feel, and it’s the identity of your company.  Companies spend millions of dollars creating and developing their brand and branding strategy to cultivate your impression of them.  Small businesses don’t have the luxury of huge market budgets to create and tell their brand story, so they have to be smarter when presenting their brand.  If they want to be the best, they have to look the best and create marketing materials that communicate why you should choose them over the competition.

When you host the premier high school lacrosse players across the country and you want your event to look professional, you need strategically branded marketing materials to show your participants that your event is the premier event in the country.  That’s why the Chicago Lacrosse Cup chose Trost Marketing to help them take their brand to the next level.  With the help of Trost’s design team, they were able to create branded event items for their upcoming 2017 tournament to professionally showcase their brand and tournament.

“Thanks to the team at Trost Marketing, I know that my brand and tournament will look better than ever! I am excited to create more for future tournaments as we continue to grow and attract the best players and teams from across the country”
-Chicago Lacrosse Cup

When marketing, make sure that your brand is professionally presented every time.  Everything that you put out to potential customers is shaping their impression of your brand.  From the direct mail, you send out to the signage in your store.  Your customers are watching.  What kind of message are you presenting?

So you know where your customers are… now what?

Do you know where your potential customers are? Do you know how to reach them? Tarantino Properties based in Houston, TX is a full-service real estate management company that knew the best place to find their potential customers was at other apartment complexes. Their properties have more exemplary amenities and customer services than the surrounding complexes and they wanted to tell those potential customers all of the benefits that their locations have to offer. When it came to reaching those specific people they needed a targeted marketing tactic that could get into the hands of their customers and into their homes.

Going door-to-door is one way to deliver your message but in this case, that was not an option.   Not all businesses are comfortable with that kind of presentation and in most cases, homeowners are hesitant to talk to someone who comes to their door. Tarantino needed a personal way to reach these specific customers, that’s why they chose direct mail. According to the 2016 DMA Statistical Fact Book, 61.7% of households find direct mail postcards useful or interesting. Because direct mail is a personal and tangible it is consistently one of the preferred tactics to contact consumers.

“Our direct mail campaigns with Trost Marketing have allowed us to reach our potential customers with exciting offers and show them all of the benefits of living at a Tarantino property.  We were able to target all of the residents at surrounding communities to keep our campaigns simple and cost-effective.” Telisia Amaning, CPM

If you are looking for a simple and effective way to reach your potential customers, then look no further than Direct Mail. It’s targeted, scalable, and is delivered into the hands of your potential customers. Now that’s powerful!

Finding Customers

Marketing is not about being everywhere, it's about being where your customers are.

Do you feel like it’s difficult to find customers every month?

If you don’t know where to look it can be frustrating to see other companies be successful while yours has to struggle for every sale you make. The reality is that people are buying what you sell. The challenge is finding them and staying in front of them.

Do You Want Everyone?

When marketing it is easy to get trapped thinking you have to get as much marketing out there as possible and that everyone is a potential customer. I would challenge you to ask yourself, “Do I want every potential customer?” Think about the customers you meet at a fair or home & garden show. Do you want to sell to all of them? Do you think they will pay their bills and stay active or potentially churn out? Better yet, is Exede a fit for them? Instead, identify whom you want to buy from you and find ways to start a conversation with them.

Knowing Personas

Exede has even identified your potential customers. They are characterized by personas based on the customers that have already bought Exede. They range by income, stage of life, education and age but they paint a picture of what the typical Exede customer looks like. Once you understand who they are you can identify how to reach them. If they are older grand parents you won’t effectively reach them with online marketing as much as you will with direct mail. If they are younger professionals you can use things like blogs, social media and online review sites to reach them. Knowing who they are is just as important as knowing where they are. Knowing their habits and mindset you can craft the right message or presentation to them. Imagine talking to someone that you just found out has a lot in common with you. You now have a connection and that connection leads to trust.

It’s your job to choose the marketing and message that will create opportunities with the kinds of customers that you want. Marketing is not about being everywhere. It’s about being where your customers are. Once you take that approach to marketing, it will make your marketing selection process much easier.

If you don’t sell Exede Satellite Internet you still need to know who your customers are. Start asking your customers questions about how they found you and try and learn as much about them as you can. From there create your own customer personas and then use that as a guideline for future marketing campaigns.

Do you know Exede’s Customer Base Personas?  If you would like to learn more about how to better target your customers then email us at trostinfo@trostmarketing.com and request a marketing consultation from Trost Marketing.

Innovative Promotional Items

trostauraboxStand Out

Fall is here and as the temperatures start to cool down businesses start to think about close out budgets, end year trade shows and the holidays. When it comes to promoting your business, the things you know limit your options. If you don’t know what is new or what options you have available to you, you will not be able to promote yourself with a stand out tactic.

Millions of Options, So Little Time

The promotional items industry is notorious for having millions of options but if you don’t know what you want it can be overwhelming. Think about the last time you went to a trade show or the last time you sent a gift to a customer. Was their response filled with excitement or did you have the feeling that they were going to throw away whatever you gave them. Your goal should be to identify things that align with your brand and are something that your customer will keep and use.

Ideas With Cool Factor

Trost Marketing has the unique advantage to see what companies are doing across multiple industries to promote themselves. Technology is definitely a popular choice. One of the newer products is the AuraBox by Divoom. It’s a LED Bluetooth Smart Speaker. It’s a Lamp, Digital Palette, Thermometer, Alarm Clock, all in one. It even works as a speaker phone. It’s so cool we had to get our hands on one. After playing with it, I am confident that it will be a popular gift option this year. To see it in action check out their video (https://www.youtube.com/watch?v=uvtuwMcroLo). Best of all we can personalize it with your logo and your customers can draw their one logo with the interactive phone app.

If you would like to get pricing for this innovative new product contact on of our promotional marketing specialists today!

Value Marketing

Have you ever heard the saying, “People love to buy, but they hate to be sold”? Businesses that are not growing have a skewed view of their marketing. They are programmed to believe that marketing is about selling—selling by being the loudest, fastest and cheapest. They focus on advertising bursts, inflatable-dancing-wind-people and hokey promotions.

What customer’s really want is to understand the value.

A sale happens when value exceeds price. That’s where marketing comes into play. Marketing should promote value, not a 25-percent-off sale. Put yourself in your customers’ shoes.  Think about the reasons why they need your product and the possible pain points that have led them to make a purchase.  When you are evaluating your marketing, focus on the value first, and use it to build your message. Here is a great way to build a value-based marketing campaign.

Begin with the vision.

Tell the story that will help them see what your product or service does. You can do this effectively with a carefully selected image or headline. You only have a few seconds to grab their attention, so make sure that they know what your are selling as soon as they see your ad.

Present the advantage of your product.

What will it do for them that makes it the best? Build up your advantages and benefits. This will separate your product from all of the others and help you to stand out from the competition.

Build the love for your product.

Customers that love products will soon become referrals and indirect salespeople for you. Buying is an emotional decision, and emotions are part of every decision we make. People remember more of how you made them feel than what you said. Most importantly, emotions trigger action, and getting them to respond is the purpose of marketing.

Present everything so that it is easy for your customer to understand.

Don’t get super technical. Let your salespeople take care of that. Put out enough information that makes them curious to contact you to learn more but not so much information that they make the decision on their own. Guide them to you so you can help them with their purchase.

Get them excited

You want them to be eager to purchase your product because it will solve their problem and fill their need. Get them to imagine what they will do with your product before they buy it. This will build anticipation and make them want to buy now. There is a reason that people line up for the newest iPhone™ every year. It’s because they are excited about all of the value it brings them. Build the excitement, and help them imagine their lives and all the things they can do with your product.

V.A.L.U.E – Vision, Advantage, Love, Understanding and Excitement. Build value into your marketing message, and your customer will reward you with their business.

Do I need a Promotional Consultant?

Do I need a Promotional Consultant?

In business, especially during a difficult economy, it is critical that a marketing budget is spent wisely. In order to get the highest return on your investment you must know your end user and target audience. Promotional products and logo apparel are a proven effective method to advertise and promote your company and that will ensure brand recognition. Promotional products, when used correctly, provide longevity that your brand will be seen time and time again.

Working with an experienced promotional products professional provides access to resources that will guide you through the process to assist in designing a promotion program. A promotional consultant will work with you to find the right items that are within your budget, meet your needs, target your end user and effectively promote your company. Only a promotions professional can assist you in avoiding artwork mistakes, preventing unexpected costs, and will save you money. A qualified consultant will work with you individually to assess your needs, provide service, suggestions, and ideas and will become part of your creative team.

According to a recent PPAI study, logo apparel is one of the most effective methods of promotional as your logo is presented as a “mobile” billboard. By presenting your employees or customers with quality apparel, you ensure your logo will be seen time and again. In that study, 75% of people could recall the advertiser’s name on a promotional product that was received in the last year. Brand recognition is crucial to ensure your company stays ahead of the game and is forefront in someone’s mind when they require your goods and services. Promotional products and logo apparel are a powerful marketing platform. They are the only proven effective marketing method that can motivate your employees, create safety recognition and awareness, advertise new goods or services, create brand awareness, notify of name change, start a conversation and develop tradeshow traffic.

Promotional consultants are your link to millions of promotional tools while providing you with the expertise needed to select the ones that are best for your company and brand.  Find the right consultant and you will propel your brand to the next level.

Radius Ravings

 

Radius Ravings

We are often asked what is the best way to advertise to new customers?  The question seems simple enough but the answer is always complex.  In marketing the goal is to be in front of the right customer, at the right time with the right message.  Demographics and analytics help us find the right customers.  If you understand the kind of marketing your customer consumes and responds to you can use those mediums to be in front of them as well. But being in front of them at the right time can be the tricky part.  Do you know why customers respond and buy when they do?  Is it seasonality or is it only when there is a full moon?   What we have found is there are outside factors that influence these buying times.  It can be times like the holidays when people go from being shoppers to buyers or a simple as something has broken and now they need it fixed.  In the Exede world it can be as simple as an increase in a customers bill or slower internet speeds.  You probably have noticed this in your business but have you really put your business in a position to use it to your benefit?  The good news is that you can!  With the Trost Marketing Automatic Radius Program (ARM) you can target customers around previous activations with radius mailings.  This means that your message is in front of customers with similar needs and demographics around the same time as other neighbors are making buying decisions.  This is the best time to be in front of these potential customers because they are more likely to be going through the same things that caused their neighbor to respond.  This puts you one step closer to a sale and allows you to cultivate areas where you are getting activations.  This program is consistently our most successful tactic by the numbers because it incorporates targeting, timing, high readership rates and consistency.  The best part about it is that campaigns only mail when you have activations so it’s self sustaining.  You will never deplete your marketing co-op or go over budget with this program because it adjusts to the activations you have each month.  As an approved Marketing partner for Exede we work closely with your distributor marketing programs to make sure all of your co-op claims are processed smoothly and efficiently.  You can have the peace of mind to know that your claims will be processed quickly and automatically.  Now that you know one of the best ways to advertise call us today to learn more and get signed up today.