Please join us in welcoming our newest teammate Randy Langley!
Trost Marketing hires Randy Langley as Marketing & Promotions Strategist
Trost Marketing & Consulting Group LLC is pleased to announce it’s recent hire of Randy Langley, who will join the Trost Marketing team as Marketing & Promotions Strategist at their Tulsa, OK facility. Within this rol,e Randy will work directly with businesses to help them grow their brand and attract new customers with strategically selected promotional products and printing services.
Randy comes to Trost Marketing with 24+ years of experience in the printing and promotional marketing field. He has served as past president of the American Marketing Association Tulsa Chapter and has a degree in marketing from Vanguard University of Southern California. Randy is an active member in his community and currently serves on the board for the Home Builders Association of Tulsa, is president of the HBA Associates Council, serves as a board member of the Tulsa Apartment Association, and was recently recognized as the 2018 Bixby Chamber Volunteer of the Year. His extensive marketing background and previous job history in printing and promotional items have helped him to make an easy transition to his current position with Trost Marketing.
“Randy brings a wealth of expertise to our team,” said Evan Uyetake, president of Trost Marketing. “His knowledge of the industry and personal touch are a perfect fit for our culture at Trost Marketing. Our company focus is to provide marketing solutions that fuel growth and adding Randy to our team is another calculated step for Trost Marketing to be the leader in ‘turn-key’ marketing solutions. Please join me in welcoming Randy to the TM team!”
Press Release New Hire Randy Langley
2018 is an Olympic year and that coinciding with the launch of Viasat 2 is very appropriate. Both events are a celebration. One is of athleticism and the other is a giant leap in technology. The athletes in the Olympics have been training their whole lives for this moment, a moment that can potentially change their lives. You as a Viasat dealer have also gone through a similar training. Maybe not as intense or strenuous but I would propose that the moment is the same. You have the potential and the expertise to propel yourself and your business to the highest level. It all comes down to this moment and it’s now up to you to control your destiny. So now what?
People have been waiting for over 6 years for technology like this, how do you make the most out it? I would propose if you just keep doing what you are currently doing, you will not see as much as the potential growth as you could. It’s like Olympic athletes that competes but doesn’t push themselves to be the best, they may have made it to the Olympics but they didn’t get a medal. They are just there for the experience. The medalists are the ones that push themselves outside of their comfort zone. They work to progress the sport and are specialists in the fundamentals as well as creating new things that few people can do.
So which Olympian will you choose to be? Will you be a potential medalist or just one who is there for the experience? If you want to be one that strives to be the best, then you need to be ready to do what it takes to be the best. For you that may mean hiring another installer, increasing your marketing efforts, working longer hours, or buying better equipment so you can get jobs done faster. That’s a great start. But for Viasat dealers it doesn’t end after the first few weeks of the new service. You need to stay relevant in your market after the big push. That’s where marketing comes into play. Continue to build on the marketing you have in place and add on to what you are currently doing. Always be testing and evaluating what you are doing so you can make sure your message is in front of the right people. Don’t let your increases in marketing mirror the Olympic cycle. Leverage Viasat 2 to propel you to the next level in your business.
Franchises of all sizes are successful because of their ability to build on proven systems and brand recognition to help entrepreneurs accelerate their path to success. To achieve this success, the franchise community works together with other franchisees and suppliers to provide the best tools and resources for their businesses.
Recently, Evan Uyetake, president of Trost Marketing, was invited to participate in a franchise marketing panel for the International Franchise Association’s Franchise Business Network as the only supplier partner. The panel also consisted of top-level marketing directors from companies like Express Personnel, Mazzio’s, and Just Between Friends franchise. “Participating in a panel like this is a huge honor. The franchises represented here bring a wealth of marketing knowledge and expertise. I am excited to be able to represent the importance of a vendor relationship with franchisees/franchisors and how aligning with the right partners will help accelerate your businesses growth,” said Uyetake.
The panel was presented in an open conversation “View” type forum with each representative presenting their thoughts and expertise related to the questions presented. Topics discussed ranged from challenges brands face when allowing franchisees to inject their own local flare to their businesses while still aligning with the franchisor brand to the struggles of getting a franchisor to engage in marketing. The successful franchisees understand the marketing is essential to their success while others believe the marketing is the role of the franchisor. The group discussed ways they provide marketing support to their franchisees and best practices. To learn more about the event check out the article in the Tulsa World.
Branding is your company’s way to show how you define and differentiate yourself from the competition. It’s what you think of when you see a logo, it’s how the mention of a company name makes you feel, and it’s the identity of your company. Companies spend millions of dollars creating and developing their brand and branding strategy to cultivate your impression of them. Small businesses don’t have the luxury of huge market budgets to create and tell their brand story, so they have to be smarter when presenting their brand. If they want to be the best, they have to look the best and create marketing materials that communicate why you should choose them over the competition.
When you host the premier high school lacrosse players across the country and you want your event to look professional, you need strategically branded marketing materials to show your participants that your event is the premier event in the country. That’s why the Chicago Lacrosse Cup chose Trost Marketing to help them take their brand to the next level. With the help of Trost’s design team, they were able to create branded event items for their upcoming 2017 tournament to professionally showcase their brand and tournament.
“Thanks to the team at Trost Marketing, I know that my brand and tournament will look better than ever! I am excited to create more for future tournaments as we continue to grow and attract the best players and teams from across the country”
-Chicago Lacrosse Cup
When marketing, make sure that your brand is professionally presented every time. Everything that you put out to potential customers is shaping their impression of your brand. From the direct mail, you send out to the signage in your store. Your customers are watching. What kind of message are you presenting?
Do you know where your potential customers are? Do you know how to reach them? Tarantino Properties based in Houston, TX is a full-service real estate management company that knew the best place to find their potential customers was at other apartment complexes. Their properties have more exemplary amenities and customer services than the surrounding complexes and they wanted to tell those potential customers all of the benefits that their locations have to offer. When it came to reaching those specific people they needed a targeted marketing tactic that could get into the hands of their customers and into their homes.
Going door-to-door is one way to deliver your message but in this case, that was not an option. Not all businesses are comfortable with that kind of presentation and in most cases, homeowners are hesitant to talk to someone who comes to their door. Tarantino needed a personal way to reach these specific customers, that’s why they chose direct mail. According to the 2016 DMA Statistical Fact Book, 61.7% of households find direct mail postcards useful or interesting. Because direct mail is a personal and tangible it is consistently one of the preferred tactics to contact consumers.
“Our direct mail campaigns with Trost Marketing have allowed us to reach our potential customers with exciting offers and show them all of the benefits of living at a Tarantino property. We were able to target all of the residents at surrounding communities to keep our campaigns simple and cost-effective.” Telisia Amaning, CPM
If you are looking for a simple and effective way to reach your potential customers, then look no further than Direct Mail. It’s targeted, scalable, and is delivered into the hands of your potential customers. Now that’s powerful!
Powerful marketing solutions start with customers that need help sharing their message. Too often businesses are overwhelmed and don’t know where to start when it comes to marketing. This results in them having to deal with multiple companies and contacts to get each marketing tactic produced. They are less efficient with their time and as a result, the marketing suffers. Over time companies can lose their branding consistently and the advertising suffers.
MosquitoNet, a new pest control company was facing those very same problems. Greg Gangas, the company’s founder knew that marketing was the key to his businesses growth but was overwhelmed by the task of creating all of the marketing materials he needed to promote his new business. Then, he found Tulsa-based, Trost Marketing. Once Greg realized the range of marketing tools and services he could utilize from Trost Marketing, he jumped in with both feet. He quickly was able to design and print his business cards, door hangers, yard signs, direct mail, promotional items and branded apparel with ease. As he is ready to add on additional marketing tactics he knows Trost Marketing is just a phone call away.
“Having the ability to quickly produce marketing tactics has taken the stress out of my marketing. I know that my company will be presented professionally on high-quality materials every time.” – Greg Gangas
MosquitoNet was able to use the turnkey design services with the wide range of marketing solutions that Trost Marketing provides to save time and money. Trost Marketing services clients all across the country. From small businesses to large corporations, we have the capabilities and expertise to help your business get more leads. If you find yourself overwhelmed with your next marketing project call the marketing professionals at Trost Marketing to help you simplify your marketing process.
Quality matters when you only have seconds to get your customers attention. Think about it. Your customers are bombarded every single day with thousands of messages per day. It’s everywhere they look so naturally their brain develops ways to tune it out the clutter. Your job is to find a way to stand out, grab their attention and get them to respond. Your headline makes of 90% of your marketing budget. A bad start can kill the rest of your message no matter how powerful it is. Simply put if your headline isn’t good, your customer won’t read the rest. Trost Marketing believes in Powerful Marketing. It starts with the headlines and carries all the way through our design. We carefully look at each piece we create to make sure it is compelling and well designed. Our goal is to represent your business professionally through the design. Pay attention next time you look at an ad of any kind. What does their design tell you about them? Would you buy from them? Make sure your next ad is designed to be powerful.
You may think twice next time you walk past a penny on the ground. For most a few pennies isn’t much. In fact many people believe that the dime is the new penny and won’t bother to pick one up if they dropped it. But for all of us those pennies can add up. Last Sunday the USPS officially raised the cost of a stamp $0.03 which works out to an increase of approximately 6%. The USPS anticipates this will increase the USPS revenue $2.6 Billion dollars. That’s a lot of pennies. 260 billion pennies for those keeping track.
So what does that mean for companies marketing with direct mail? It means marketing planning is that much more important. Your marketing budgets probably didn’t go up by 6% so you need to make sure you are sending the right message to the right people. Look closely at your demographics and identify your best opportunity for success. Find out who your current customers are and see what they have in common. Then use demographic indicates to find more people like that. If your not sure. Find a marketing company that can help you get started. Direct mail is still one of the best ways to advertise and is a great way to send a target message to potential customer. And that’s our 2 cents.
You Need a Doctor
I recently heard an interesting perspective from one of our partners that really struck a chord with me. He told me that if you get hurt or have a challenge that many times people will try to fix it themselves. This works for things like cuts and scrapes, but when it comes to key challenges like a broken leg or torn muscle, a band-aid won’t fix your problem. The pain will continue and in many cases get worse. That’s when you need to consult a specialist or a doctor. They are experts in their field and know what to do to get you healthy. It’s where they are focused and they can help you get back on track quickly.
To really grow and be effective you need a specialist that can help guide you.
The same is true for marketing. It’s an area in your business that you can do yourself but that will only get you to a certain point. To really grow and be effective you need a specialist that can help guide you. We all know that marketing is important, but many times it’s given band-aid status. Don’t let this happen to your business. Look for marketing experts that are focused in their field. Look for companies that have invested in their business to help your business grow. Even, if your marketing plan isn’t broken.
The Count Down is on! And no it’s not the count down for the NBA Season or even Christmas. It’s the countdown to Black Friday. I’m sure you have already seen the news articles and reports talking about stores opening earlier than ever but what does this mean for you? It means there is a very important change in consumer buying behavior that is about to happen. Customers go from being shoppers to buyers and competition for their attention will be greater than ever. That means that now is the time to start planning how you will get your message to your potential customers. Just being open is not enough. You still have time to put together a plan but don’t blink because it will be here before you know it. Get started today.