Does My Company Need A Company Store?

Apparel Hats

Company Store Apparel and Hats by Trost Marketing

The larger your company grows the greater your need becomes to have an easy and reliable way to get branded apparel and promotional products to your employees and sales team.  Branding on apparel and at events can speak volumes to potential customers.  In fact, according to the Advertising Specialty Institute, 85% of worldwide consumers remember the advertiser that gave them a shirt or hat.  That kind of brand recall is incredible when you consider the number of brands that you are subjected to every day and even more so at a trade show.  Beyond marketing, branded apparel is a fantastic tool for creating and cultivating corporate culture.  According to the Fully Promote Franchise, 59% of employees who receive promotional products that reflect the branding and messages of their employer have a more favorable impression of their workplace when they are given an item.  As you can see, you need your brand on your customer’s and employee’s apparel.

Your brand deserves to stand out but often the person in charge of procuring your companies branding is over-worked and under-resourced to meet the needs of your sales team and employees.  Often times the result is sporadic purchases of apparel, lost embroidery files, and logo inconsistencies.  But there is a better way.  Imagine a single source for all of your branded apparel and professionally curated promotional items.  A place where you can send your employees to order items on their own with limited to no interaction with your marketing manager and the peace of mind to know your brand will look consistently professional.

That’s the power of a company store.  It’s more affordable thank you think, and it will make a huge impact on your employee’s and customer’s perception of your brand. Stores can be temporary or 24/7 and a marketing specialist will work with you to find the right items to populate your store.  Want to learn more about Trost Marketing Company Stores?  Let’s talk!

You Can’t Always Be the Best Looking…


Trost Apparel Catalog“You can’t always be the best looking, but you can be the best dressed.”

A great friend of mine said “You can’t always be the best looking in the room, but you can be the best dressed”. I always chuckle when I hear him say that because he’s always clean cut and professional and says it with a big smile. He understands what it means to market himself. He focuses on being approachable and wants people to talk to him. That’s why he makes sure that he’s always wearing apparel that is branded with his logo. There is no mistaking what he does. In his case he is a roofer. Not a roofer, THE ROOFER. The one you know will make sure your house is protected from the elements.

Now look at your sales team. Do potential customers know what you sell based on what they are wearing? Are their shirts old and worn? Are the logos on the shirt outdated? Would you buy from them? If you are going to be THE COMPANY  you need to look the part. Some say “Dress for Success”, I say “Dress for Sales”. Don’t settle for mediocrity. Strive for excellence and it starts with how you look.

Think about what it says to your customer. If you are well dressed and professional they will perceive that your company is as well and will be more likely to buy from you.

At Trost Marketing we have a wide selection of apparel that you can choose from to get you on your path to professionalism.  Brands like Nike, Ogio, Cutter & Buck, Callaway, Carhartt, Dickies, The North Face, Eddie Bauer, Under Armor, Adidas, American Apparel, Columbia, and more!  Combine that with high quality screen printing and embroidery and you have a full service branded apparel resource at your finger tips.  Get a more professional looking team with Trost Marketing!