Do you know where your potential customers are? Do you know how to reach them? Tarantino Properties based in Houston, TX is a full-service real estate management company that knew the best place to find their potential customers was at other apartment complexes. Their properties have more exemplary amenities and customer services than the surrounding complexes and they wanted to tell those potential customers all of the benefits that their locations have to offer. When it came to reaching those specific people they needed a targeted marketing tactic that could get into the hands of their customers and into their homes.
Going door-to-door is one way to deliver your message but in this case, that was not an option. Not all businesses are comfortable with that kind of presentation and in most cases, homeowners are hesitant to talk to someone who comes to their door. Tarantino needed a personal way to reach these specific customers, that’s why they chose direct mail. According to the 2016 DMA Statistical Fact Book, 61.7% of households find direct mail postcards useful or interesting. Because direct mail is a personal and tangible it is consistently one of the preferred tactics to contact consumers.
“Our direct mail campaigns with Trost Marketing have allowed us to reach our potential customers with exciting offers and show them all of the benefits of living at a Tarantino property. We were able to target all of the residents at surrounding communities to keep our campaigns simple and cost-effective.” Telisia Amaning, CPM
If you are looking for a simple and effective way to reach your potential customers, then look no further than Direct Mail. It’s targeted, scalable, and is delivered into the hands of your potential customers. Now that’s powerful!
Powerful marketing solutions start with customers that need help sharing their message. Too often businesses are overwhelmed and don’t know where to start when it comes to marketing. This results in them having to deal with multiple companies and contacts to get each marketing tactic produced. They are less efficient with their time and as a result, the marketing suffers. Over time companies can lose their branding consistently and the advertising suffers.
MosquitoNet, a new pest control company was facing those very same problems. Greg Gangas, the company’s founder knew that marketing was the key to his businesses growth but was overwhelmed by the task of creating all of the marketing materials he needed to promote his new business. Then, he found Tulsa-based, Trost Marketing. Once Greg realized the range of marketing tools and services he could utilize from Trost Marketing, he jumped in with both feet. He quickly was able to design and print his business cards, door hangers, yard signs, direct mail, promotional items and branded apparel with ease. As he is ready to add on additional marketing tactics he knows Trost Marketing is just a phone call away.
“Having the ability to quickly produce marketing tactics has taken the stress out of my marketing. I know that my company will be presented professionally on high-quality materials every time.” – Greg Gangas
MosquitoNet was able to use the turnkey design services with the wide range of marketing solutions that Trost Marketing provides to save time and money. Trost Marketing services clients all across the country. From small businesses to large corporations, we have the capabilities and expertise to help your business get more leads. If you find yourself overwhelmed with your next marketing project call the marketing professionals at Trost Marketing to help you simplify your marketing process.