Your Potential Customers Want to Hear From You! The question is what are you saying to them and how are you saying it? In a recent conversation with a local business I found out that they provided a service that I didn’t know they provided. In fact, when I found out what they did, the first thing I said was “I had no idea you did that.” I asked the owner of the business “How would other customers know about that service?” and he replied, “We haven’t done a good job of promoting it so in most cases they wouldn’t know.” At that moment I had a marketing “Ah-Ha!” moment. Marketing is the ACTION of promoting a product or service. Many businesses spend a lot of time creating a product or service but fail to ACT when it comes time to letting potential customers know about how great they are at what they do or provide.
Knowing what a business does helps me to know when to contact them when I have a need. I want to know so I know where to go. Your customers want to know what you do. It should be so obvious to them that you are the expert that they would be crazy to call anyone else. Translation, your potential customers want to hear from you. Your job is to make sure they will contact you when they have a need that you can meet. With that in mind, make sure to be clearly and concisely communicating why you are the business to help them. You have 4-5 seconds in most cases so don’t waste time telling your story. Most importantly, be consistent. Telling your story one time will not reach all of your potential customers. They need to hear from you multiple times over multiple marketing tactics. Potential customers have short attention spans so make a plan that best fits your marketing budget while having the best reach to your potential customer. Not sure where to start? Look at what your competitors are doing. Success leaves clues. Follow those clues to make your next marketing campaign a success.