We are often asked what is the best way to advertise to new customers? The question seems simple enough but the answer is always complex. In marketing the goal is to be in front of the right customer, at the right time with the right message. Demographics and analytics help us find the right customers. If you understand the kind of marketing your customer consumes and responds to you can use those mediums to be in front of them as well. But being in front of them at the right time can be the tricky part. Do you know why customers respond and buy when they do? Is it seasonality or is it only when there is a full moon? What we have found is there are outside factors that influence these buying times. It can be times like the holidays when people go from being shoppers to buyers or a simple as something has broken and now they need it fixed. In the Exede world it can be as simple as an increase in a customers bill or slower internet speeds. You probably have noticed this in your business but have you really put your business in a position to use it to your benefit? The good news is that you can! With the Trost Marketing Automatic Radius Program (ARM) you can target customers around previous activations with radius mailings. This means that your message is in front of customers with similar needs and demographics around the same time as other neighbors are making buying decisions. This is the best time to be in front of these potential customers because they are more likely to be going through the same things that caused their neighbor to respond. This puts you one step closer to a sale and allows you to cultivate areas where you are getting activations. This program is consistently our most successful tactic by the numbers because it incorporates targeting, timing, high readership rates and consistency. The best part about it is that campaigns only mail when you have activations so it’s self sustaining. You will never deplete your marketing co-op or go over budget with this program because it adjusts to the activations you have each month. As an approved Marketing partner for Exede we work closely with your distributor marketing programs to make sure all of your co-op claims are processed smoothly and efficiently. You can have the peace of mind to know that your claims will be processed quickly and automatically. Now that you know one of the best ways to advertise call us today to learn more and get signed up today.
Your Potential Customers Want to Hear From You! The question is what are you saying to them and how are you saying it? In a recent conversation with a local business I found out that they provided a service that I didn’t know they provided. In fact, when I found out what they did, the first thing I said was “I had no idea you did that.” I asked the owner of the business “How would other customers know about that service?” and he replied, “We haven’t done a good job of promoting it so in most cases they wouldn’t know.” At that moment I had a marketing “Ah-Ha!” moment. Marketing is the ACTION of promoting a product or service. Many businesses spend a lot of time creating a product or service but fail to ACT when it comes time to letting potential customers know about how great they are at what they do or provide.
Knowing what a business does helps me to know when to contact them when I have a need. I want to know so I know where to go. Your customers want to know what you do. It should be so obvious to them that you are the expert that they would be crazy to call anyone else. Translation, your potential customers want to hear from you. Your job is to make sure they will contact you when they have a need that you can meet. With that in mind, make sure to be clearly and concisely communicating why you are the business to help them. You have 4-5 seconds in most cases so don’t waste time telling your story. Most importantly, be consistent. Telling your story one time will not reach all of your potential customers. They need to hear from you multiple times over multiple marketing tactics. Potential customers have short attention spans so make a plan that best fits your marketing budget while having the best reach to your potential customer. Not sure where to start? Look at what your competitors are doing. Success leaves clues. Follow those clues to make your next marketing campaign a success.
Do you every wonder why direct mail is one of the most commonly used forms of marketing? The answer is in the name. It’s direct. Many times we speed past the name of the tactic and focus on the the cost or the design and think that just because we are doing direct mail that it will be successful. The true value of direct mail is it’s ability to directly target your ideal customer. If done correctly your message will be in the hands of a potential customer that has a need that you can meet. If you know who your customer is and how to reach them you will put your business if the best opportunity for success.
Targeting customers is more than just picking addresses based on their proximity to you. It is the careful review of indicators that match your typical customer. The best way to find out what your typical customer looks like is to ask them. Pay close attention to who is already coming and who are the customers that actually buy from you. From there find demographic indicators that match the people you want to be in front of. If you use this knowledge properly you will be putting your direct mail in the best opportunity for success.